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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of affecting the visibility of a website, a web page or a blog in a search engine’s “natural” or un-paid (“organic”) search results.   In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list,  the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing the page(s) content, the HTML code and associated Meta Tags to both increase its relevance to specific keywords and to remove barriers to the indexing algorithms of the search engines.  Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.

Cape Fear Technologies has many years of experience in Search Engine Optimization.   We stay on top of the latest changes the search engines algorithms to ensure that our customer websites are in compliance.  We make use of special tools such as Webmaster Tools and other resources to help us accomplish this task.

Although there are hundreds of search engines, focusing on the top three will create the highest exposure for your website.  These search engines are Google ™, Bing (tm) and Yahoo ™.

Although SEO is not a precise science and there may or may not be a guarantee of placement from any SEO marketing company (don’t let them fool you), we do have the knowledge to (1) give you an idea of the relative success of and SEO campaign and (2), provide you with a checklist of actions needed in the attempt to achieve your desired SEO results.  Typically, the more general and competitive a targeted search keyword(s) is, the hardest is going to be to achieve the desired results.  This process may produce results in a short time or it make take six months.

A successful SEO marketing campaign is a continuous process with changes, enhancements, re-submissions and reporting to take place.  We do provide monthly hourly SEO bundles shown below.  At the very least, one hour a month should be committed to SEO activities including monthly analytic reports.

Analytic reports are accomplished by installing a tracking code on your website pages which in turn provides us (an you) with data which includes:

  • Number of monthly visitors
  • Number of unique visitors
  • Which pages on your website they visited
  • Which geographical region they came from
  • What keywords they used to arrive at your site
  • Which search engines were used to arrive at your site (or direct hits)
  • Number of inbound links both organic (natural) and  sponsored (paid for)
  • What browsers (devices) were used to view your website.  We find that over 70% of visitors to one of  our most popular websites, www.southporttimes.com, used a smart phone device (safari and Blackberry browsers)
  • Plus much more

Using the data provided by Analytics, we are able to make adjustments to an SEO campaign to improve the optimization.

Here are some of the components involved in SEO:

SEO Components

Here is a video tutorial from Maile Ohye, a Developer Project Tech Lead Google (tm) Team member:

Here is another great video from an SEO training company in Australia:

Cape Fear Technologies provides the following SEO packages to meet your specific needs:

SEO Setup Fee: Call

The setup fee includes initial website analysis, competition assessment, setup of Google ™ and Bing ™ webmaster tools account, setup of Google Analytics ™ account, creation of XML and HTML site maps, initial site optimization and submission of site XML sitemaps to the search engines webmaster tools.

Monthly SEO Maintenance Fees: Call

Monthly package includes generation and review of monthly site analytic reports, making the necessary optimization adjustments, building quality back links (including social media links), search engine resubmitting when needed  plus more.

No contract is required with an SEO package and you may terminate at any time provided you submit a written service termination request 10 days prior to the end of any given month.  No refunds will be issued.

To request an SEO package review, please complete the following form:

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